Strategic Planning and Event Development

• Develop and execute comprehensive special event campaigns, focusing on goals and objectives.
• Design strategies that effectively target and capitalize on current and future markets.
• Create Publicity and product placement strategies.

Marketing

• Develop marketing plans.
• Market research (qualitative and quantitative).
• Develop market studies (focus groups, consumer studies, etc.)
• Study and analyze market information
• Target market identification.
• Direct marketing.
• Develop immediate results through a cost-effective order/inquiry program.

Promotion

• Create, plan and implement special programs to produce, nurture and sustain interest and demand.

Graphic Design/Production

• Create and design artwork and images for corporate identity, packaging, print, electronic and outdoor media, promotional items.
• Write and produce photographic, print and audio/visual and multi-media presentations.

Media Placements

• Media planning and buying to maximize client’s dollar on a local, national or international level.
• Placements in print, radio, television and outdoor.

Account Management

• Analyze, counsel and provide various client services in a professional, sensitive and timely manner.
• Timely and accurate reporting.

Major Events Produced by LAJ

Entertainment

The “Tonight Show” 25th Anniversary
The BET 25th Anniversary Show
BET’s 10th Anniversary Party
The Annual BET Awards (1st – 7th)
BET Hip Hop Awards (1st – 4th)
Pre-BET Party – Producer’s Ball
Pre BET Party – H2O Pool Party hosted by Elise Neal
GotBlingOnline.com Launch Party
BoogiesSecrets.com Launch Party
Hip Hop Regional Awards
1st Annual Soul of American Music Awards (nationally televised)
KJLH – FM Radio Client Appreciation Awards
Stevie Wonder Birthday Parties
LisaRaye’s Hurricane Fundraiser / Birthday Party
KJLH’s Guy Black Welcome to LA Party
Guy Black’s Birthday Party
Tyrese’s Birthday Party
LisaRaye L.A. Birthday Parties-El Rey Theatre and Club Area
Teddy Riley’s Birthday Yacht Party
SMOOTH Magazine/Vivica Fox Swimsuit Issue Party
SMOOTH Magazine Annual Hollywood Parties
Detroit Pistons/LA Lakers After-Party hosted by Allen Iverson
2009 Urban Network Summit Media Center
Inglewood's First & Second Annual South Bay Jazz Festival
Show Magazine Launch Party
Virgin Records L.A. – Grand Opening Party
Business Of The Music Business – College Tour Panel Series
Arnold Turner 25 Year Photography Exhibit
BESLA/13th Annual Conference in Hawaii
BESLA/8th Mid-Year Conference in Los Angeles
African American Entertainment Coalition Press Conference and Reception
Listening & Promotional Parties – Arista, Universal, MCA. Virgin & Warner Bros.
Yoga Flava™ Pamper Parties
Hiriam Hicks – Wedding & Reception – Philadelphia, Pennsylvania
Movie Producer Doug McHenry – Wedding & Reception L.A.
Actress Cecilie Davis’ Wedding in Martha’s Vineyard

Corporate

Community Related

Lisa Leslie’s Morningside High School Gym Dedication
Dorian Gregory’s  Fight For The Cause Diabetes Fundraiser
Morningside High School Senior Breakfast and Teachers Appreciation Luncheon
Rev. Jesse Jackson’s 65th Birthday and Rainbow PUSH ’05 Fundraiser
Delta Sigma Theta – 6th Annual Spirit Awards
World Saviors’ Day 2002 - Los Angeles Convention
1st Annual Michael Jackson Good Scout Humanitarian Award / Boy Scouts, LA
Sickle Cell Disease Research Foundation 4th & 5th Annual Fundraising Dinners
100 Black Men of Los Angeles, Inc. – Annual Young Black Scholars Dinner,
with Governor Pete Wilson – Keynote Speaker
Brotherhood Crusade Fundraiser Honoring Spike Lee
Los Angeles Children’s Toy Drive
Howard University Charter Day Dinner Fundraiser
African American Cultural Festival at Fox Hills Mall and San Bernardino